AI Insights · Timothy · January 2022
Top 5 Social Networking Apps in Russia for Q4 2021
In Q4 2021, the top social networking apps in Russia demonstrated varied performance in terms of downloads, revenue, and active users. Detailed insights from Sensor Tower reveal significant trends for WhatsApp Messenger, Telegram Messenger, VK, Rakuten Viber Messenger, and zenly - your world.
In the fourth quarter of 2021, the top social networking apps in Russia exhibited diverse trends across downloads, revenue, and active users. Here’s a closer look at the performance of WhatsApp Messenger, Telegram Messenger, VK: social network, messenger, Rakuten Viber Messenger, and zenly - your world.
WhatsApp Messenger saw a consistent increase in weekly downloads, climbing from around 303K in late October to approximately 550K by the end of December. The app's weekly revenue also showed a gradual rise, starting at $2 in mid-November and reaching about $13 by mid-December. Active users remained relatively stable, hovering around 104M to 105M throughout the quarter.
Telegram Messenger experienced notable fluctuations in downloads, with a peak of around 1M in early October and a subsequent dip, stabilizing at approximately 506K towards the end of December. The active user base grew steadily from 68M to over 70M by the end of the quarter.
For VK: social network, messenger, weekly revenue fluctuated, peaking at about $917K in early December before settling at $812K by the end of December. Downloads followed a similar pattern, with a modest increase from 221K in late October to around 283K by the end of the year. Active users remained relatively stable, averaging around 80M.
Rakuten Viber Messenger saw a significant surge in downloads, particularly in early October with over 418K downloads, followed by a stabilization at around 176K by the end of December. The app's weekly revenue showed slight variations, peaking at around $5.8K in late October. Active users grew steadily from 34.8M in late September to approximately 35.5M by the end of December.
Lastly, zenly - your world exhibited a decline in downloads from around 258K in late September to about 128K in late December, before a final surge to 171K. Active users saw a slight decline, dropping from around 3.7M in late September to about 3.5M by the end of December, with a final increase to approximately 3.7M in the last week.
These insights are derived from Sensor Tower, providing a comprehensive overview of the performance of these top social networking apps in Russia during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.
